MEET THE TEAM
Eddie Smit
Eddie Smit is the CEO of Vriesenhof Vineyards in Stellenbosch, bringing together experience in finance, marketing, and sales with a passion for South African wine, storytelling, and preserving the legacy of Jan Boland Coetzee.
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Adam Mason
Adam Mason is the winemaker at Vriesenhof Vineyards, bringing more than 30 vintages of international and South African winemaking experience to the cellar. Having worked across renowned wine regions including Bordeaux, the Rhône, California, Tokaji and Stellenbosch, Adam is known for his thoughtful, terroir-driven approach and deep passion for crafting elegant, expressive wines.
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Damien Cadle
Damien grew up on a broiler farm outside Rustenburg, where his passion for farming first began. After moving to the Western Cape, he pursued a BSc in Viticulture & Oenology at Stellenbosch University, where his love for wine truly took shape. Passionate about the connection between nature and winemaking, Damien feels most at home outdoors, whether in the vineyard, by the ocean, or around a fire with family and friends.
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Ruall Conradie
Ruall “Ollie” Conradie is the Tasting Room Ambassador at Vriesenhof Vineyards, known for his warm hospitality, passion for wine, and approachable storytelling style. Whether guiding guests through tastings or sharing the stories behind the wines, Ollie brings the spirit of Vriesenhof to life through genuine connection and memorable wine experiences.
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The People of Vriesenhof
Many have been with us for years, some having worked alongside Jan himself. The same attention to detail, the same understanding, passed down and carried forward.